IIM Calcutta which has 50+ years of academic experience, globally ranked in top 25, ranked 3rd in Asia and having unmatched Alumni network announces 6 months online certificate course in AI marketing
It is any marketer’s dream to understand the specific needs of every consumer and position the products/services accordingly. With an explosion in the availability of consumer data, deep insights can be derived into individual consumer behaviour. With continuous development in the fields of Machine Learning and Deep Learning, AI makes personalised marketing-at-scale, a present day reality.
However, acute shortage of expertise is one of the major challenges in the adoption of AI in Marketing. According to a recent PwC study, 72% respondents viewed AI as a “business advantage”, however, research shows that 85% of AI projects fail due to risk, confusion and lack of up-skilling among marketing teams.
Therefore, there is a considerable demand-supply gap for professionals who can use AI to influence, guide or take marketing decisions related to product positioning, competition analysis and customer sentiment analysis to enhance marketing yield and customer experience.
IIM Calcutta, with its edge in quantitative courses, marketing courses and analytics programmes, is the ideal destination to equip marketing and martech professionals with both the academic framework and the practical capabilities to help navigate the rapidly evolving world of AI-powered Marketing
Highlights:
6 month executive programme
Faculty from IIM Calcutta
Certificate from IIM Calcutta
Online sessions twice a week
Modules:
Data driven marketing Decisions
Fundamentals of AI/ML
AI/ML using R
Digital and Social media marketing
AI/ML Applications in Marketing
Futuristic marketing
Eligibility: Graduation or Post Graduation with at least 50% marks, No prior programming language is required
Enrolment Process: Apply for Programme – Submit Documents – Await Selection – Join Programme
Selection for the programme will be done by IIM Calcutta and is strictly based on education and work experience of the participant
Fees: 3lakhs (24 month interest free EMI of 14,750)
For more information please visit www.iimcal.ac.in.
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